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Heimaey, Iceland. 2024 © Chad Whitzel

A white man with dark hair in a green dress shirt.

Meet Chad

I am a CFP® professional and an AFC® professional. I am also currently enrolled at the University of Wisconsin pursuing my PhD in Consumer Behavior & Family Economics.

Before entering financial planning, I worked in both auditing and tax accounting. With my work in these areas, and financial planning specifically, I have seen clients every day that experience the positives and negatives of how our financial, tax, and policy systems play an integral role in their lives.

In my PhD program, I am interested in researching how public and regulatory policy affect household financial decision-making, particularly how information sources, education, and social behavior contribute to the interpretation and understanding of laws, regulations, and financial information. I am also interested in researching the intersection of behavioral economics and decision-making with mental health, particularly Obsessive-Compulsive Disorder (OCD) and Attention-Deficit/Hyperactivity Disorder (ADHD).

Some goals of mine during my PhD program are to be able to teach aspiring financial planners and Consumer Science students, contribute to financial education nonprofit organizations, and improve consumer advocacy policy and financial empowerment. I have a deep appreciation for learning and believe that education is a powerful tool for understanding diverse perspectives, connecting with people, and fostering fundamental human connections.

Education & Certifications

Education

(In progress) PhD in Consumer Behavior & Family Economics, University of Wisconsin

MFCS in Family Financial Planning, Iowa State University

BA in Business Administration (Accounting & Finance), Bridgewater College

Certifications

CERTIFIED FINANCIAL PLANNER®

Accredited Financial Counselor®

Random Facts About Chad

Favorite…

Musicals: In the Heights, Hadestown, Hamilton, The Book of Mormon

Pro sports teams: Any team from DC, Maryland, or Virginia (except the Washington Nationals…sorry but they arrived from Montreal too late, so Let’s Go O’s) & anything from Toronto or Ottawa

College sports teams: Maryland, VCU, Iowa State, Wisconsin

City: Chicago (U.S.) & Copenhagen (International)

What I’m listening to/watching right now (or recently)

Music: Sabrina Carpenter, Aminé, Laufey

Television: The Pitt, Black Mirror